Tech & Software

Five Reasons to Use Corporate Video in Your Marketing Strategy

If you are a business owner, your goal may be for your brand to stand out from your competitors. Whether you new in the industry, selling a product or offering a service, you are facing the challenge of standing out from the crowd. Now how do you compete with other brand who have the same goals as you. How are you going to convince your audience that your content is more relevant and worth their time? One of best marketing tools to stand out is using video to boost your business goals.

Need more convincing? Here are 5 reasons you need corporate video in your marketing efforts:

Your target audience doesn’t know you

In digital marketing, it is important that your audience is fully aware of what your brand has to offer. If not, it will be hard to sell your brand. Despite deliberately spelling it out in your product’s packaging or on your site, it is no guarantee that your audience knows you. Some may still confuse with other brand. If this is the case, then this is a great opportunity for you to use video marketing to your advantage. With explainer or corporate videos, you can easily pitch what you offer to your target audience. You can show them product usage tutorials, illustrate service demonstrations, and educate customers on the product. Through this, not only will they have more trust in your product but they will also be better able to use it well. Your audience can even give your product higher online ratings.

  1. Low customer traffic

Are you getting low traffic internet on your website? Do you wish to have more followers or likers on social media? Maybe you want to consider creating a video marketing strategy for your business. According to statistics a marketing video will greatly increase online visibility of websites and can drive more action on social media. You can use it emotionally connect to your viewers and convince them to visit your website or follow your social media profile.

   2. Your website is not ranking well online

User experience is important when it comes to search engine ranking. Therefore, you want to focus on it when planning your website. Give your audience a reason to browse your page by embedding a video on your homepage. Get their attention quickly by showing them an animation or explainer video with content that will let them easily grasp how your brand can benefit them. This will help you engage your audience and ask them to take the next step.

   3. Promoting a new product

It’s no secret that social media channels are great way to engage audience. Social media users love watching videos. In fact, according to studies, about 92% of mobile video viewers will likely to share videos with their online followers or friends. When this happens, it multiplies your video engagement rate. Moreover, explainer videos get the highest reach on social media sites such as Facebook or Instagram and they engage a huge percentage of audience reached.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals.

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